Roberto Cavalli created the Just Cavalli line in 2000, dedicating it to a new generation of free spirits. With his eclectic and highly imaginative style he devised a collection with a strong personality, focusing on the traditional heritage of the Cavalli fashion house through expert use of innovative materials and experimental graphics.
The collection quickly stood out as a fashion-forward line defining tomorrow’s style today. Enriched through this concept and through the creation of the range of products, it has become a global brand, meeting the needs and desires of a young and international clientele.
Its prints are created from photographs of Roberto Cavalli’s travels. These are the preeminent features of the collection, and are always inspired by the wonders of nature.
‘I created Just Cavalli for young people, who are always inspiring my designs. I observe them, study them, and sometimes I’m taken aback by them. They fascinate me. The focus of Just Cavalli has turned to the real world, to the contemporary scene, which is the absolute territory of the new generation.
‘My prints always come from my photos; they are the inspiration of all of my clothes.
‘The most normal object has the ability to stir distant memories in my mind and become a source of inspiration for a collection or even a simple detail on a dress.’