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In 1834, Charles Henry Harrod set up a small grocery store in the East End of London, moving to Knightsbridge in 1849 with the intention of emphasising impeccable service over value. Today, with over 5,000 members of staff, Harrods offers an unparalleled shopping experience. Egyptian-themed escalators whisk customers towards luxury accessories, oriental rugs and a Steiff kingdom of toys. The food halls are particularly impressive: exotic fruits line up beneath chandeliers laden with ornamental grapes, while luscious Ladurée macaroons draw hungry stares.