Harrods strives to ensure that our brand-conscious Chinese shoppers' luxury needs are catered for
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Harrods
In 1834, Charles Henry Harrod set up a small grocery store in the East End of London, moving to Knightsbridge in 1849 with the intention of emphasising impeccable service over value. Today, with over 5,000 members of staff, Harrods offers an unparalleled shopping experience. Egyptian-themed escalators whisk customers towards luxury accessories, oriental rugs and a Steiff kingdom of toys. The food halls are particularly impressive: exotic fruits line up beneath chandeliers laden with ornamental grapes, while luscious Ladurée macaroons draw hungry stares.
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Harrods’ Chinese customers may pay for luxury purchases at one of 75 China Union Pay terminals
Harrods believes that buying fine jewellery or a luxury watch should feel as luxurious as wearing it. And with a jaw-dropping selection in the fine jewellery and watch rooms, Harrods is guaranteed to impress








