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The G-Star Raw store on the corner of Amsterdam’s PC Hooftstraat and Hobbemastraat stocks a premium denim offering for men and women. The flagship store boasts a 450-square-metre shopping space with an ‘Eye Catcher’ denim wall that reaches from the basement to the mezzanine level. To complete the striking interior, concrete and walk-on glass floors create a floating effect, for a unique denim shopping experience.



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