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If you’re seeking drama, go for a punchy cocktail dress from Italian favourite Frankie Morello. Launched in 1999, this popular label proves time and again that fashion works best with a colourful palette and a fun approach. The store showcases ready-to-wear and accessories for men and women inside giant, oak-lined boxes. These make playing dress-up on a shopping expedition all the more exciting.

The first flagship store, inaugurated in 2009 in Corso Matteotti 3 in Milan, during Milan women's fashion week, is not just a container of clothes and objects, but also a container for emotions; it was also created as a location for happenings and exhibitions.

The project, prepared in association with BPM studio, by Bertero, Panto and Marzoli, is developed over an area of 200 square metres and contains 2800 furniture items, creating “abitable trunks”. The opening of the first flagship store marked an important step in the growing up of the Frankie Morello Brand, starting point for a retail project also including the opening of 2 boutiques in Doha and Hangzhou.



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