The house of Fendi was established by Adele and Edoardo Fendi in Rome in 1925.The opening of the first Fendi boutique – a handbag shop and fur workshop ‒ shortly followed. Soon winning international acclaim, Fendi emerged as a brand renowned for its elegance, craftsmanship, innovation and style. In 1965 collaboration with Karl Lagerfeld began and continues to this day. In 1992 Silvia Venturini Fendi began working with Karl Lagerfeld in the creative direction of the brand. In 1994 she was given responsibility for leather goods accessories and then the kidswear and menswear lines. In 2000 the LVMH group acquired Fendi, becoming its major shareholder a year later. Today Fendi is synonymous with quality, tradition and creativity.